To celebrate the launch of Bulgari’s newest fragrance, Man Wood Neroli we orchestrated a unique and transformative event and secured a strategic co-host who aligned perfectly with the story behind the scent. Enter: famed photographer, Gray Malin, known for his love for Italy and the beautiful Italian landscapes. Gray hosted the evening and celebrated his love of the fragrance and the experiences that make up Man Wood Neroli. The event took place at the newly opened Catch Steak in NYC where over 75 influencers and media guests were in attendance. We completely transformed the space with greenery and a created luxe escape to the Mediterranean. In order to capitalize on the Italian theme, we ensured that every moment was influenced and inspired through a truly sensorial experience. Italian cocktails infused with neroli and light bites indulgent of the tastes of southern Italy, were served throughout the evening. In the center of the room guests were able to explore the fragrance notes through a deconstructed animation provoking all the senses for an olfactive experience. C Bee secured over 7 million media impressions following this event and facilitated a long-term relationship with an influential brand partner.