We took 3 of the top beauty editors in New York all the way to Italy to experience the newest addition to the Splendida line, Tubereuse Mystique. Prior to the event we gifted the editors some Italian- inspired items and travel essentials to gear up for their journey. As guests hopped off their first-class flight, they were treated to a spa service of their choice upon arriving to Lake Como. We organized travel, car service and hotel stays for all of the guests, as well as booked a private boat excursion to a botanical workshop at Villa Carlotta to explore the notes of the fragrance. Concluding the trip, guests had one-on-one time with the master perfumer who created Tubereuse Mystique and the key brand executives in order to amplify their story-telling and develop a deeper relationship with the brand. C Bee secured over 5 million media impressions following this event.