In both New York and Los Angeles we introduced top beauty editors to a summer filled with splendid experiences and activations leading up to the launch of the newest member of the Splendida collection, which was set to hit stores in the Fall. Our goal to reinvigorate existing fragrances in the Splendida line, while driving awareness leading up to the new launch was certainly met and exceeded with our captivating summer experience. To kick off this social campaign and brand building moment, we developed and produced a thoughtful and engaging mailer that was not only sweet, but aesthetically pleasing.
Mid-Summer, we excited the media again and produced a truly unique activation with custom gelato flavors inspired by notes from the full collection of fragrances and visited various magazine outlets with a BVLGARI branded gelato cart in tow. Guests were transported from their offices to an Italian gelateria and explored the entire Splendida line.
To put a twist on the signature Italian cocktail, Aperol Spritz, we hand delivered a “Magnolia Spritz” to capture the essence of the Magnolia Sensuel fragrance and create the perfect summer picnic delivery to top media and influencers. We sourced an Italian style picnic basket and included all the elements to create a perfect Summer picnic, complete with fresh florals.
We concluded the summer initiative by gifting the editors with an impactful, 3-foot tall Tuberose floral arrangement inspired by the launch of the newest member to the Splendida line, Tubereuse Mystique.